Meet Metropolitan Area Eindhoven, an area in the southern part of the Netherlands, which consists of nine collaborating municipalities. To explore the connections between, and the shared values of, these municipalities, we were asked to design and present this in the form of a booklet. To make this challenge more comprehensive, we took thematic viewpoints like living, working, recreating, and moving as our starting point. Based on these editorial pillars, we created an in-depth publication. We presented key figures and strong statements about economic prosperity in the region.
Total Identity helps organisations find the right balance between their collective ambition (identity), and the constantly changing environment in which we operate. In an ever-changing context, your actions require sharp positioning and clear profiling.