IDA 2024 NOW OPEN -- Early Bird Deadline May 30, 2024
The design reinvents the perfume experience revealing an exploration of fractal movements of perfume mist. A ribbon canopy twists & spirals above. The scent bar is a dynamic place of encounter where patrons via interactive screens & a digital fragrance finder discover their fragrance. Select fragrance inhalers light up so one can smell a perfume match, without spray. Media towers present each fragrance, allowing for a single brand experience or full digital concert of images & videos. As you move, discover, test & play, you feel the fleeting, sensual, non-linear movement of a spray of perfume.