The concept presented is about the future of the packaging solution that will combine technologies in order to enhance consumer experience with the brand.
The actual label is replaced by a TFT display with a built memory. The actual label transforms into a digital one (smart label) that will run videos and info regarding the brand, product information and so on.
The TFT display will be fasten into the bottle material - glass or aluminium or else. In the future maybe even on round surfaces when flexible displays will be available on large scale.
Consumers will be invited to inter