AAGAARD

Case movie: https://youtu.be/-g_4X9SNITs
Founded in 1946 by Jens J. Aagaard in Denmark. Aagaard jewellery is one of Scandinavia's leading Jewellery brands. The inspiration for the new visual identity came from the unique part of the name; the 4 “A” letters. Creating a basic graphic structure; the “A” and a unique diamond pattern. While making it posible to tell engaging stories: “A” world of jewellery, “A” moment to remember, “A” diamond is forever... Keeping all future communication based on the DNA of it’s founder, Jens J. Aagaard, and ensuring a memorable yet timeless brand experience.

CRO - Claus Rysser Ogihara is an art director and graphic designer from Denmark with 15 years of experience and a Master's degree from the Danish Design School. He specializes in corporate visual identity and packaging design. He has worked with global and prominent brands within Luxury, Fashion, Sport, Healthcare, Banking, Energy, Technology and Food sectors. He has won and been nominated for several international design awards. His work is featured in prestigious design books, magazines and websites. He is the founder and creative director of CRO - Design studio in Copenhagen, since 2010.