Carpenter Studio

CompanyMinima Advertising People
Lead DesignerKrzysztof Fabianowski
Design TeamKrzysztof Fabianowski, Dorota Wątkowska, Anna Szymczak, Tomasz HIlbert, Lucyna Eich
ClientCarpenter Studio
Prize(s)Honorable Mention
Entry Description

The Carpenter Studio makes high quality furniture characterised by superb craftsmanship, well thought out designs and the use of fine materials. The visual identity refers to the key aspects of the furniture creation – design exquisiteness, small batch production, natural materials and absolute precision, hence the claim ‘The devil’s in the detail’ and the logo resembling a cross section of a tree. All the identity elements emphasise the accuracy and care with which the furniture is crafted.


MINIMA Advertising People is a Poznan-based advertising agency founded in 2005. It specializes in creating brands from the ground up, hence its mission statement: Big things often have small beginnings. Their endeavors lead to the creation of strong, recognizable brands equipped with a complete array of communication tools.

Awards and Prize

Merit Award in the 2017 HOW Promotion & Marketing Design Awards;
International Visual Identity Award 2016, Bronze Award in category: Technology;
The Drum Dream Award 2016 in category: Creative Work Design