For Mondadori we have designed a multi-subject campaign.
The goal was to announce the 25% discount on the bookline “Oscar Mondadori”.
Target: all cultural levels, all ages, from readers to casual readers trying to amplify the message to the millennial generation.
Our goal was to stand out in a high-exposure market with an impressive, engaging and uncompromising campaign.
"Allenly," the provocation of dualism "to be and appear" and the opportunity, with great discounts, to shape their minds.