Nissha wanted to be presented as an innovative, forward-thinking company, while retaining their serious and timeless reputation. Our mission at Chase was to create an identity that stood on its own, and unified the brand across all touchpoints. The end result is a branding system where every element was designed to reference the strength, craft and innovative spirit at the core of the company. Custom letterforms have a weight, legibility and formality that communicates Nissha's values. The adaptable system is both corporate and approachable by using unique forms, unified color and typography.