The Great Golf Giveaway - 2017

CompanyApplied Underwriters - Brand Communications
Lead DesignerNathan Wells
Design TeamAlex Egner, Jen Robison
ClientApplied Underwriters
CreditsPhotography: Nathan Wells
Prize(s)1st Place in Print / Direct Mail
Entry Description

DMail 1: A box containing a turf tee box, a custom golf ball, a push-pin tee, three portable "holes" and the official "Office Golf" rules, instructions, and scorecard announced the kickoff of this year’s Great Golf Giveaway promotion. The brochure outlined the promotion’s ten rewards levels, from a box of balls to a golf getaway. We included an online leaderboard for the competitive-minded at www.bigdoghq.com/promo/golf/scorecard

DMail 2: Our follow-up piece was a door hanger that indicated the occupant's status as either "Office Golfing" or "Thinking about Office Golfing".