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Building Creativity: LEGO'S Annual Report

UniversityAcademy of Art University
Lead DesignersHamda Al Naimi (Alnuaimi)
CreditsIllustrations: Me; Photos: many Internet Sources
Prize(s)Gold in Print / Annual Reports
Entry Description

Building Creativity: One Brick At A Time

Choose a company’s annual/CSR report and redesign it, while keeping the brand true to its purpose. The outcome of this project is to learn how to harvest information and create typography, charts, table and generate a complex visual system.

The LEGO group is known for being creative and colorful and for the manufacture of interlocking plastic bricks, which is comically know for being painful if one steps on. However, many are not aware of LEGO’s responsible mission to bring gender equality and building a better future for kids. T


I'm a graphic designer with a passion to positively contribute to our world through design. The desire for discovery and love for the arts pushed me to travel across the globe, all the way from Dubai to San Francisco.

I’ve been a visual thinker for as long as I can remember. As a child, whatever I couldn’t understand with words, I understood with shapes and drawings. I drew to simplify the complexities of learning in school.

Which greatly influenced my designs and became my design philosophy–to present the most tangled concepts in the simplest way possible.

Awards and Prize


—Communication Arts, Typography 2020 Award of Excellence

—PRINT Magazine, RDA 2019 Winner

—IDA, Gold in Print Design 2019

—IDA, Gold in Catalog Design 2019

—IDA, Gold in Graphic Design 2019

—Ijungle Awards, Packaging

—DNA Paris 2019

—London International Design


—Packaging Of The World

—Women in Graphic Design