Building Creativity: LEGO'S Annual Report

UniversityAcademy of Art University
Lead DesignersHamda Al Naimi (Alnuaimi)
CreditsIllustrations: Me; Photos: many Internet Sources
Prize(s)Gold in Print / Annual Reports
Entry Description

Building Creativity: One Brick At A Time

Objective:
Choose a company’s annual/CSR report and redesign it, while keeping the brand true to its purpose. The outcome of this project is to learn how to harvest information and create typography, charts, table and generate a complex visual system.

Strategy:
The LEGO group is known for being creative and colorful and for the manufacture of interlocking plastic bricks, which is comically know for being painful if one steps on. However, many are not aware of LEGO’s responsible mission to bring gender equality and building a better future for kids. T