Flaer is primarily inspired by the shape and structure of windmills.
The mechanism is inspired by studies done on how wind movements and particles behave in relation to one another. The design looks and functions like a pinwheel. Flaer’s competitive advantage over other salt pepper shakers that are currently in the market is the design’s ability to bring control to the user while seasoning their food with salt or pepper. The product is designed in such a way that the speed of the spinning movements administered by the user dictates how much salt or pepper is dispensed.