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Mall of the Netherlands

CompanyMVSA Architects
Lead DesignersCharlotte Griffioen
Design TeamRoberto Meyer, Charlotte Griffioen, Thijs van de Straat, Mark Ohm, Raymond Groenewegen
ClientUnibail Rodamco
Creditsimage ©ZwartLicht
Prize(s)Bronze in Architecture Categories / New Commercial Building
Entry Description

A silk shawl inspired our sinuous makeover of a tired shopping centre, transforming it into a star destination and the largest shopping mall of The Netherlands.
Redefining shopping into a thrilling experience, needed more the approach of a landscape than a single building, challenging us how to unify all the various offering.
Our concept is based on the idea of one gesture, one design, one identity.
Just as a shawl, smoothly draped over the body like a second skin, can pull an outfit together, our sleek design unifies formerly scattered buildings with its beautiful draped façade.