IDA 2024 NOW OPEN -- Final Deadline November 15, 2024
Values lie at the cornerstone of organizational culture and drive alignment of the vision of the entity with everyday actions of its people. Our interpretation of the brief for the PwC Client Centre identifies communication of the brand values as the core design challenge for this assignment. Co-located in a 16,100 Sq.Ft space the Client Center & Training Academy is set up to go beyond traditional elements of space branding while building the values into the physical articulation into the space itself. We call it Values in Action.