Loveland

Loveland is one of the most renowned Dutch dance festivals. To stand out within the increasingly crowded festival calendar we developed a new visual identity and campaign-style.

The logo focusses on the letter ‘L’, which functions as a frame to the Loveland landscape. For the campaign, we revived the famous Loveland symbol, the butterfly. Its silhouette can materialize into different substances, energies and representations so it can be adapted for other events organized by Loveland, for example during Kingsday and Amsterdam Dance Event. This way every event gets its own ‘butterfly’.

Progress in the world has shifted up a gear. Demanding real action from us all. Therefore, we only have time for the brands that are relevant to us. Who help us solve problems, who help us move forward. At TD, we help brands find their purpose and live their promise. We do this by aligning the creative power of design, communication and technology. A total approach, a Total Design. At TD, we help brands help people. It not only makes them successful, it makes us feel good as well.

ADCN Awards, European Design Awards, ESPRIX, German Design Awards, Graphis, International Design Awards, Red Dot Awards, One Show Awards, SAN