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Mother Shrub Identity Rebrand, | International Design Awards Winners

Mother Shrub Identity Rebrand

UniversitySavannah College of Art and Design

Lead DesignersSCAD Student Designer

Design TeamErin Kishoni

Prize(s)Gold in Print / Corporate Identity - rebranding, Emerging Graphic Designer of the Year

Entry Description

Mother Shrub is a perfectly balanced tart and sweet drink mixer for craft cocktails, mocktails, and cooking adventures. The original Mother Shrub identity had a natural feel to it, but the design was not bold enough to stand out on a shelf. I wanted to clean up the lines and make the identity bolder, while still maintaining the natural feel of the brand. I also added a muted color palette and illustrations to the identity to help differentiate between the flavors and stand out from competitors.