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UniversitySavannah College of Art and Design
Lead DesignersSCAD Student Designer
Design Team Patricia Covarrubia
Prize(s)Bronze in Print / Logos, Trademarks and Symbols
Entry Description

Fini is the identity for an electric vehicle charging station powered by Tesla. The concept is to be launched by 2020 with the rise of autonomous vehicles. Its playful look aims to attract users into a more environmentally friendly solution for fueling vehicles. The two components of this combination mark work individually as they both represent the concept of “plugging in”. The symbol suggests an infinity symbol –for it is reusable energy–, ending in a plug which prawns create an E for “Electric”.