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On the occasion of the Chinese New Year 2018, the Italian fashion brand Furla asked us to create a celebratory video for its digital channels and their stores worldwide.
We chose to tell the journey of Furla’s products in an imaginary world recreated in 3D and characterized by all the iconic elements associated with the new year in the Chinese culture.
The longer video designed for the brand’s website and sales points was split into shorter animations for social channels, each of which was accompanied by two still life images showing the products in the same environment of the videos.