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At some point in their history, Landor's headquarters were located in a boat named The Klamath, in the San Francisco Bay. The boat has been their symbol ever since. My idea for this project was to find a way to let the reader "navigate" through the book and add movement to the boat symbol in some way. That is why I progressively moved the symbol towards the right side of each chapter divider. This way it shows the idea that the boat is moving away throughout the pages.