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Reimagine the Enbrel brand.
Enbrel is a biologic for people that live with Rheumatoid & Psoriatic Arthritis. This was the rebirth of a brand and showing how it's new identity extends across multiple touch-points with a strong focus towards a new smartphone application.
We create a brand strategy that would deliberately break the mold of today's clinical looking healthcare brands that all look and feel the same.
Enbrel's new identity is designed to stand out amongst these other brands and create a sense of delight and proudness from their customers.
WeLoveNoise is the creative outlet of Luke Finch, a British-born Creative Director and Designer.