Abstraction

JU-NNA is a London based luxury womenswear label, which combines Japanese traditional handicraft Shibori with modern aesthetics. Shibori was developed originally for Kimono and is commonly associated with tie-dyed effects - for this reason, plain coloured fabric has been preferred. In contrast, JU-NNA processes Shibori innovatively by using printed fabrics. The focus is also on the 3D surface - originally a by-product and a unique quality that Shibori gives to fabric.
Through this innovation, JU-NNA’s designs hope to support the preservation of this precious, heritage craft.

Born in Japan and raised in a family, who run a kimono company, Jun also worked in the Japanese kimono industry. Jun then studied Fashion Design in Japan and worked with Japanese brands in Tokyo. Jun moved to London and researched Japanse traditional handicraft Shibori for his MA study at Istituto Marangoni London. Following the completion of his MA study, Jun was endorsed by British Fashion Council as an exceptionally talented designer and obtained Exceptional Talent Promise visa.Jun then launched his label "JU-NNA" in London in 2019 while he also offers desing work for Michiko Koshino.

My collection focused on Shibori was nominated for prestigious competitions, Mittelmoda in Italy and Fashin Scout Merit Award in UK in 2018.