The showroom is designed for Danish textile brand “Kvadrat.” This brand produces textile-related products for architects, designers, and private clients throughout Europe and all over the world. The design of the store will showcase the brand DNA. The store aims to educate the public, displaying the intricacies of the textile industry and the beauty behind the fabrics. The flagship store is located in the Chelsea area in NYC.The concept for the store is “Interwoven: Fabric, Art, and People.” The design seeks to push the boundary of the traditional textile showroom.