Super Muffato Santa Felicidade Omnichannel Design

Super Muffato Santa Felicidade project was made with the objective of creating an innovative physical store,in the omnichannel concept.
The differential of this layout is the integration between technology and human experience through design, adding effective ways of operating the supermarket.The result was the most innovative Super Muffato store.We started with the “fresh” concept, which was translated into an organic layout,generating an amazing consumer´s journey, with many sensory experiences in various sectors of the store,plus the store-in-store concept, with special furniture design.

Opus Design was created more than 20 years ago by the architect Kátia Bello. Over time, professionals were added to the team, improving the technical skills and creative talent of the company, specialized in strategic retail communication.

Our objective is transforming points of sale into successful cases, improving the financial return of our customers.

We are responsible for strategic retail communication in various sectors and segments, including hypermarket and supermarket chains, wholesalers, agribusiness, building materials, fashion, footwear and cosmetics.

Winner of Muse Design Gold Award, Popai Brasil Silver Award and IDA International Design Bronze Award, in Retail Design category in 2020.

Winner of RDI Brasil Retail Design Award (Retail Design Institute of Brazil) in two categories: Supermarket / Hypermarket and Visual Merchandising in 2016.

Winner of the RDI Brasil Retail Design Award (Retail Design Institute do Brasil) in the Supermarket / Hypermarket category in 2018.