Pepsi Logo, Identity and UI/UX Re-Design Concept

The concept of Pepsi brand redesign including new logo, identity, packaging design, UI/UX and motion design for corporate web and mobile application.

As a result of the work, a fresh and minimalistic design was developed that retained the legacy of the brand but at the same time became more flexible and modern. A simple logo was designed, but with deep meaning and diversity in use. Also the project includes the concept of a creative strategy and its general implementation.

Product Designer and Art-director. NN/g UX Certified. Specialized in UI/UX design, digital product development, UX research, visual design, branding and identity design. 15+ years of overall experience in design.

- Red Dot Design Award 2020 Winner
- IDA 2020 - Gold Winner - Multimedia-Brand Identity
- IDA 2020 - Gold Winner - Print-Logos, Trademarks and Symbols
- IDA 2020 - Silver Winner - Multimedia-Website Design
- Ukrainian Design: The Very Best Of, 2020 Winner
- C2A - Creative Communication Award - Jury Member
- A'Design Awards Jury member