Submissions for IDA 2024 are now closed. Finalize your entries by December 8, 2024.
Meta-luxury, “luxury beyond luxury,” a term coined by Manfredi Ricca and Rebecca Robins observes a cultural and economic paradigm of excellence based on purpose, knowledge, timelessness, and unique achievement through the four pillars of focus, craftsmanship, history and rarity. With a historical and theoretical framework, and looking at wellness from a psychological, emotional, and sustainable perspective, the space draws on the inspiration of japonismé in a Louis Vuitton context as a nod to the alliance formed with Japan leading to their globalization in a luxury brand hospitality extension.