Submissions for IDA 2024 are now closed. Finalize your entries by December 8, 2024.
Our guiding insight was that the variety of uses for Ziploc bags is as diverse as the people who use them. Across the world, people use Ziploc products to store things they care about. The goal of this campaign is to emphasize that no matter what differentiates us, we can all find common ground if we focus less on the outside, and more on what's inside. We wanted to visually highlight the simplicity of the Ziploc bag while also emphasizing our message. We chose to take our head copy and translate it across different languages while maintaining the same design aesthetic that Ziploc represents.