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Luxury brand Chanel engaged GroupGSA to design their flagship headquarters in North Sydney early in 2019. The project, located at 100 Mount Street, is across two levels and incorporates two internal stairwells and an aesthetic that not only reflects the iconic Chanel brand, but also infuses a Sydney vernacular.
This new workplace was designed to engage and inspire the current and a new generation of employees and in doing so, optimise their effectiveness and deepen their connection to the brand. Respectful and proud of a deep heritage, the space declares it is Chanel through detailing.