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Box Wall Ad

CompanyUline

Lead DesignersJim Bertz

Design TeamElizabeth Tenner – Creative Director, Sarah Fritz – Art Director

Prize(s)Silver in Print / Print Advertising

Entry Description

Uline recently began advertising in a B2B trade magazine for interior designers and architects who work on high-end design projects.
Inspired by art imitating life, Uline's photo director created an assemblage of Uline boxes to mimic a wall shelving unit, turning "ordinary" shipping supplies into functional interior design – quite fitting for the publication. It also suggests that Uline boxes are of such high quality, they transcend their primary use.
The photograph was staged onsite and shot by our in-house photo team with assistance from our photo stylists, designers and image specialists.