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CGTN - Culture Express, Dreambox Creative Company | International Design Awards Winners

CGTN - Culture Express

CompanyDreambox Creative Company

Lead DesignersSalim Çağrı Öztoksoy

Design TeamPhotography: Alexandre Khokhlov, Make Up: Natalya Pavlova

ClientCGTN - Chinese Global Television Network

CreditsProject Manager: Tansu Aktürk

Prize(s)Bronze in Print / Key Art, Gold in Multimedia / Broadcast Design

Project LinkView

Entry Description

Culture Express is the culture show of China’s renowned CGTN. Reaching out to millions of people from all around the world on a daily basis, the program offers an aspect to the global culture and art agenda from the POV of one of the eldest cultures in the world.Chinese culture, whereas narrating the Chinese art and culture to the globe.The question was ‘what kind of a visage such program would have?

The starting point for our creative concept was the fact that culture and arts share the same essence; human. Hence we used "HUMAN AS THE CANVAS".