Clif Kid is a line of snacks that nourishes kids in motion. The packaging communicates outdoors, energy, adventurous, empowering/inspirational and fun. Overall look needs to appeal to both kids and adults.
Mark Boediman was born and raised in Indonesia. In 1998, Mark came to San Francisco to study graphic design at the Academy of Art University where he graduated in 2003, under the guidance of Mary Scott. Before joining Clif Bar & Company as their in-house Graphic Designer, Mark interned at Michael Osborne Design.
Mark has won numerous awards, and his work has been featured in publications such as Graphic Design USA, HOW, and Rockport Publishers.