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India-based auto parts manufacturer, JRG Automotive, responded to a challenging business environment brought on by the pandemic by pivoting to a medical consumables business. Designit created the brand’s identity, architecture, positioning, and packaging design fit for global markets. Rooted in the parent company’s origins, the bold yet harmonious visual identity is designed to accommodate future business verticals. The identity design and visual language helped JRG Healthcare prepare to launch a new brand globally that signals trustful, credible, and confident expert manufacturing.