Submissions for IDA 2024 are now closed. Finalize your entries by December 8, 2024.
This project is a rebrand of the Atlanta Botanical Garden. The rebrand project uses the shape of the magnolia flower from the original logotype throughout the application and utilizes recognizable colors which are purple, green, and yellow, showing the brand personality is modern, near to nature, and pleasant.
The logo is inspired by the magnolia from its original logotype and the “A” representing Atlanta Botanical Garden. What’s more, the shape of the “A” allows it to work as a roof, protection, for plants in the garden.