Sports Monster Art & Science branch is a rebranding collaboration park to show integration of interior, character, furniture signage, MD, Music, Video Contents. It is planned to implement the combination of sports entertainment theme park and art through collaboration with creative director Jae Huh’s team of writers. The signature color and pictogram to symbolize the characteristics of the four contents of Sports Monster and new characters combining them is introduced for the first time. Also, It shows the characteristics through the signage of each facility and the floor track line.