Share on Social Media

Baby Ink Twice, Hoffmitz Milken Center For Typography (HMCT) | International Design Awards Winners

Baby Ink Twice

CompanyHoffmitz Milken Center For Typography (HMCT)

Lead DesignersLavinia Lascaris

Design TeamDesign assistance: Joshue Molina, Creative consultant: Simon Johnston

Prize(s)Silver in Print / Signs, Exhibits and POP Displays

Entry Description

Baby Ink Twice is an exhibition of letterpress posters by Swiss graphic designer, Dafi Kühne. The approach to the design of the identity and space was to frame and reflect the dynamic aesthetics of Kühne’s work without romanticizing the letterpress process. Borrowed from Kühne’s studio in Nafels, Switzerland, the title is mirrored as a representation of the typesetting process. The posters are mounted onto plywood boards which reflect Kühne’s process working with wood, and the angled stands are a subtle reference to early printing presses while also serving as devices for navigating the space.