Schrödinger’s New York City office is anything but typical––it's a 109,000-square-foot, four-story immersive experience informed by HLW's customized slate of over 300 brand elements. Each floor was designated a different scientific theme, promoting intuitive wayfinding strategies, clever supergraphics, and inventive signage that showcase the biopharma-software company’s identity in a design language that bridges practice areas and technical disciplines. The result – a cutting-edge space that is highly intelligent, wholly unique, and expertly functional.