IDA 2024 NOW OPEN -- Final Deadline November 30, 2024
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MOODY for MIXC, UPLAN DESIGN | International Design Awards Winners
MOODY for MIXC, UPLAN DESIGN | International Design Awards Winners
MOODY for MIXC, UPLAN DESIGN | International Design Awards Winners
MOODY for MIXC, UPLAN DESIGN | International Design Awards Winners
MOODY for MIXC, UPLAN DESIGN | International Design Awards Winners
MOODY for MIXC, UPLAN DESIGN | International Design Awards Winners
MOODY for MIXC, UPLAN DESIGN | International Design Awards Winners
MOODY for MIXC, UPLAN DESIGN | International Design Awards Winners
MOODY for MIXC, UPLAN DESIGN | International Design Awards Winners
MOODY for MIXC, UPLAN DESIGN | International Design Awards Winners
MOODY for MIXC, UPLAN DESIGN | International Design Awards Winners

MOODY for MIXC

CompanyUPLAN DESIGN
Lead DesignersYicheng Ye, Yang Shi
Design TeamHaiyan Zhu, Yang Zhong, Rui Chen
ClientCR MIXC LIFESTYLE (EAST CHINA)
CreditsPhoto by: Ye Tian
Prize(s)Silver in Print / Signs, Exhibits and POP Displays
Entry Description

We recreated the outline from the basic prototype of red heart to make it more rounded. On this basis, a group of images of 6 characters images are derived and created. Each of them has a deformed "red heart" body and a pair of slender legs. The core highlight of the overall image lies in the different expressions of the six characters. It includes smile, loveliness, anger, etc., which are common emotions in life, so that when people see them, they can have an emotional sense of substitution and intimacy immediately.