Submissions for IDA 2024 are now closed. Finalize your entries by December 8, 2024.
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BE THE ONE TO, Jenny Lucia Mascia  | International Design Awards Winners
BE THE ONE TO, Jenny Lucia Mascia  | International Design Awards Winners
BE THE ONE TO, Jenny Lucia Mascia  | International Design Awards Winners
BE THE ONE TO, Jenny Lucia Mascia  | International Design Awards Winners
BE THE ONE TO, Jenny Lucia Mascia  | International Design Awards Winners
BE THE ONE TO, Jenny Lucia Mascia  | International Design Awards Winners
BE THE ONE TO, Jenny Lucia Mascia  | International Design Awards Winners
BE THE ONE TO, Jenny Lucia Mascia  | International Design Awards Winners
BE THE ONE TO, Jenny Lucia Mascia  | International Design Awards Winners
BE THE ONE TO, Jenny Lucia Mascia  | International Design Awards Winners
BE THE ONE TO, Jenny Lucia Mascia  | International Design Awards Winners

BE THE ONE TO

CompanyJenny Lucia Mascia
Lead DesignersJenny Lucia Mascia
Design TeamElena Galofaro, Jeremy Higgins, Koki Kobori, Zhoutong Qi, Ella Boker, Liz Gallian, Wooyoung Kim
ClientNational Suicide Prevention Lifeline
Prize(s)Gold in Multimedia / Animation
Project LinkView
Entry Description

In a series of shorts for the American National Suicide Prevention Lifeline’s BeThe1To campaign, We sensitively visualize stories of those in crisis, educating viewers on the warning signs of suicide and how to save a life. we see the space shifting from being aggressive and chaotic both in architecture and color to being more structured and harmonic. The words, sounds, colors, and shapes all have a narrative aspect to them, guiding us to a more three-dimensional understanding of the impact that these techniques can have on someone who needs help.