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Tools of the Trade, BroadcastMed | International Design Awards Winners

Tools of the Trade

CompanyBroadcastMed

Lead DesignersJennifer Barlow

ClientInside Dentistry

CreditsZach Turner, Illustrator

Prize(s)Bronze in Print / Print Editorial

Entry Description

With the headline "Tools of the Trade," we liked the imagery of the Swiss Army knife, so we asked our illustrator to add dental tools to replace some of the items while retaining the obvious look of a Swiss Army knife. The corkscrew tool was cleverly turned into the threads of a dental implant to retain some familiarity there as well. We were thrilled with the result - an image that demonstrated a wide variety of dental tools incorporated into one central piece.