After 14 years Acture became market leader by disrupting the social security market. Due to this development as well as newly started labels and mergers, the brand identity was outdated and no longer matched the core values, ambition and identity of the company.
ROSH has developed a new brand that goes hand in hand with the new identity. Core values and pillars have been translated into abstract forms. By using grid guidelines, the shapes can easily be combined and supplemented with personal photography and striking colours to translate their core strength: Activating employees.