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Attention, please,  | International Design Awards Winners
Attention, please,  | International Design Awards Winners
Attention, please,  | International Design Awards Winners
Attention, please,  | International Design Awards Winners
Attention, please,  | International Design Awards Winners
Attention, please,  | International Design Awards Winners
Attention, please,  | International Design Awards Winners
Attention, please,  | International Design Awards Winners
Attention, please,  | International Design Awards Winners
Attention, please,  | International Design Awards Winners
Attention, please,  | International Design Awards Winners

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UniversityRoyal College of Art
Lead DesignersMu Tian
Prize(s)Gold in Print / Zines And Flyers
Project LinkView
Entry Description

For social media operators, people's attention is the basis for their survival.I found that brightness and blandness of colour greatly affects people's attention and emotions.I tried to use 'black and white' as the main colour palette to the diverse and colourful but empty information that dominates the internet. The water is a metaphor for the network of relationships that link society, and the different volumes of ink symbolise the textual information that people have viewed, mapping the time and wealth that people have wasted by social media.