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The Center for Design Discourse (C4DD) is an in-development research hub in the vibrant downtown area of Chicago Loop. C4DD incubates research projects, hosts public lectures and symposia, and publishes works in diverse domains within Graphic Design, Industrial Design, Game Design, UXD, and others. The C4DD aims to establish a design discourse encompassing four primary domains: research, discourse, production, and publication (The number "4" in the title represents these four avenues) to generate a positive social impact by promoting innovative design practices and addressing societal needs.