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Mind Melts Beer,  | International Design Awards Winners
Mind Melts Beer,  | International Design Awards Winners
Mind Melts Beer,  | International Design Awards Winners
Mind Melts Beer,  | International Design Awards Winners
Mind Melts Beer,  | International Design Awards Winners
Mind Melts Beer,  | International Design Awards Winners
Mind Melts Beer,  | International Design Awards Winners
Mind Melts Beer,  | International Design Awards Winners
Mind Melts Beer,  | International Design Awards Winners

Mind Melts Beer

UniversitySavannah College of Art and Design
Lead DesignersGauri Chauhan
Prize(s)Honorable Mention
Entry Description

I envisioned a brand that encapsulates the diverse range of human emotions triggered by beer consumption. The design fuses psychedelic art with the complexities of our mental states. The brain logo drips purple, symbolizing the mind-altering experience. Otherworldly characters, each with uniquely shaped brains, mirror the post-drinking emotions, while surreal labels transport you to dreamlike landscapes. Bold pop colors and gradient backgrounds add an irresistible vibrancy. The name captures the essence of my aim - to take your taste buds and emotions on an unforgettable journey.