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To represent a successful year 3 of a 3-year strategy, our design idea was to advance the previous 2 reports. The obvious references, a 3-photo shape, a physical 10% larger report & the progression to gloss stock to show achievement.
The cover’s Mānuka flower reflects a ‘blossoming’ company revealing its full potential, while inside, free flowing honey represents success in key markets. Four feature pages emphatically declare positioning & confidence. Typographic sectional wraparounds support a contemporary consumer feel & drive the pace of the document.