The idea of the retail is to create a toy's time into our time. The concept comes from the idea of phases of time where different phases of time brings us to a different time dimension. Steampunk elements were used to express the mechanics of time and also to represent the type of toys sold. The interior of the shop is divided spatially by custom display units. Each display has a sensor incandescent bulb that grows brighter when someoone gets closer. Hence, the interior of the shop provides the atmosphere of time phases. as you look into the interior, and walk pass the displays, the light shines as you move on.