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In summer of 2023 Phillips announced Dropshop, a digital platform offering limited-edition releases of primary market art and objects in partnership with the artists, collaborators, and brands defining contemporary culture. Artists to date have included Cj Hendry, Emily Mae Smith and Kehinde Wiley.
The brand identity features a unique type motion sequence created with Unreal Engine, revealing one letter after another, resolving in DROPSHOP. The 3D letterforms, based on Phillips' font were each constructed to morph from one letter shape to another, the "D" tuns into an "S", for example.