IDA 2024 WINNERS HAVE BEEN ANNOUNCED! SEE ALL 2024 WINNERS HERE.
The MISE rebranding and packaging project celebrates the tradition of rice and rice wine, positioning it as a window between China and the world. The redesign aims to embrace 'rice' and 'window' as critical visual elements and caters to diverse scenarios with both gift packages and a six-pack sharing option, using sustainable bamboo and cardboard. This approach enhances both personal enjoyment and social gatherings, reflecting a commitment to cultural heritage. The design integrates traditional motifs with modern aesthetics, further highlighting the brand’s unique identity.