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In 2020, Petco changed aspects of their identity going from colorful and friendly to more of a corporate feeling. The goal was to revamp the current logo used by Petco for a while, making sure to keep it fresh and friendly. Meeting the demographics of the people that go there currently, or new pet parents was also kept in mind. This was done by creating a new identity that consists of a system to be used in stores and online. A full proposal was made for the logotype, stationery, products, signage, social media, motion pieces for commercials, ads, and much more!
2023 Gold- Print/Direct Mail
2023 Honorable Mention- Print/Packaging