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The Softchoice Advisor App is the next step in the evolution of our Softchoice Advisor print publication. Traditionally mailed to select customers (primarily technology practitioners) we are continuously looking at ways to move the dial, evolve our messaging and deliver in ways that our customers expect. Today, the Softchoice Advisor App enriches the best content from Softchoice’s award-winning print magazine, and integrates with the best content from Softchoice’s IT-focused blogs, videos and Softchoice partner content.