Softchoice Advisor iPad App

Lead Designer
Project LinkView
Prize(s)2nd Place in Multimedia / Interface Design
Entry Description

The Softchoice Advisor App is the next step in the evolution of our Softchoice Advisor print publication. Traditionally mailed to select customers (primarily technology practitioners) we are continuously looking at ways to move the dial, evolve our messaging and deliver in ways that our customers expect. Today, the Softchoice Advisor App enriches the best content from Softchoice’s award-winning print magazine, and integrates with the best content from Softchoice’s IT-focused blogs, videos and Softchoice partner content.


I combine my passion for design and technology on a daily basis as an in-house Graphic Designer for the one of the largest IT Solution providers in North America. I work on everything from print, web and tablet app design. Through social media, I leverage my experiences as opportunities to share stories and insights with other designers and design students alike.