BBWO 2024 - Barolo and Barbaresco World Opening

The iconographic design of the New York subway has been the reference for creating the image of the BBWO 2024 event, held in March in the Big Apple: a series of colored lines which, crossing, make up the typical bottle, called “Albeisa”, containing the two great wines of Langa.
The image, with a strong chromatic impact and the unique identification at an international level, characterized the location that hosted the event and connected, metaphorically, Italy and the States.
The design proved to be highly effective on the ledwall in Times Square and in the customization of Center415 on 5th Av.

Ironika is known as the Advertising Agency of the Cuneo district.
This is because Ironika has always been committed to transforming its customers' brand into Brand.
And it is with the passion for creativity, for marketing, and for events that all this happens.
Customers find in Ironika competence, availability, and listening.
Because in Ironika we love confrontation, creativity and... putting on and showing off!