Gesmer Updegrove Ads

The pioneering Boston-based law firm Gesmer
Updegrove has worked with “serial entrepreneurs”
since its inception in 1985. Gesmer clients are the
big idea-driven founders and CEOs of start-up and
emerging companies who develop and bring new
products and services to market. They aim to make
their ideas commercially viable and exit the business
in a five-year window with a financial transaction. A
new positioning campaign and Web site make
Gesmer’s unique role as advisor to these companies
clear through character sketches of its intriguing
client leaders. Since Gesmer is focused on client
goals, a flight of three ads is built around the three
broad stages of an emerging company: start-up,
expansion and financial transaction. The creative
offers a tapestry of evidence that Gesmer
understands what drives its clients and has the
credentials to help them realize those critical
objectives and milestones.