Conceptual limited edition artisan glass ice cream sets metaphorically compared to shovels and their different uses throughout the seasons of the year. Each glass assemble narrates and depicts a season of the year and why you are encouraged to indulge in a frozen treat.The logo mark uses the two letters from the logotype to create an image of an ice cream cone, a symbol seen throughout the illustrations of the brand.The structure of the packaging is complex with an outer sleeve containing a box and lid that mimics the shape of the glass bowl.