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Drew Hard Branding & Identity,  | International Design Awards Winners
Drew Hard Branding & Identity,  | International Design Awards Winners
Drew Hard Branding & Identity,  | International Design Awards Winners
Drew Hard Branding & Identity,  | International Design Awards Winners
Drew Hard Branding & Identity,  | International Design Awards Winners
Drew Hard Branding & Identity,  | International Design Awards Winners
Drew Hard Branding & Identity,  | International Design Awards Winners
Drew Hard Branding & Identity,  | International Design Awards Winners
Drew Hard Branding & Identity,  | International Design Awards Winners
Drew Hard Branding & Identity,  | International Design Awards Winners
Drew Hard Branding & Identity,  | International Design Awards Winners

Drew Hard Branding & Identity

UniversitySavannah College of Art and Design
Lead DesignersJess Mays
CreditsFurniture by Drew Hart
Prize(s)Silver in Print / Catalogs
Project LinkView
Entry Description

Drew Hart is a furniture designer and woodworker from Cincinnati, Ohio, specializing in bespoke, one-of-a-kind pieces that embrace traditional craftsmanship and hand-cut joinery. To refresh his branding, I translated the furniture pieces into a series of promotional print components, each complimenting the craftsmanship of Hart’s “Arcos” collection. The final components included an updated brand identity, an oversized screw-bound book, a promotional catalog, and identity cards that promote the pieces within the collection.